Keon Coleman is pegged as Buffalo's breakout candidate for 2025 after a strong rookie impression and an offseason that pushed him toward a Year 2 leap. Allen has publicly praised his progress, and Coleman’s 40+ receiving yards prop aligns with a potential emergence in a crowded Bills receiving corps.

Coleman is highlighted as a sleeper with red-zone and perimeter potential. His involvement could provide Buffalo with a dynamic two-way threat, offering a path to upside in SNF and in season-long fantasy if usage grows.

Coleman brings size and speed to Buffalo’s outside alignments, opening more routes for Allen and complementing Kincaid’s seam game. His Week 1 role could yield meaningful fantasy upside with added target competition.

Coleman enters Buffalo's WR mix post-Diggs with Shakir as a likely top target; his Week 1 role depends on Shakir's health and the early target tree, with a path to meaningful targets in the Bills' offense.

Coleman is the Bills’ most intriguing Week 1 breakout candidate, entering his second season with camp buzz translating to on-field opportunity. If he proves he’s a complete receiver early, Coleman could anchor Buffalo’s new-look WR corps and unlock more consistent target share for Allen.